At Tropicana we have checked our new juice drink (Trop50) against other juices in the market to confirm that there is 50% less sugar and calories in Trop50 than regular fruit juice.
For our Orange juice drink we have compared against the top 22 Orange juices in the market (making up 70% of the market), and for our Apple Juice drink we have compared against the leading not from concentrate Apple juices (making up 70% of the market) available at the time to ensure that our new Trop50 Orange juice drink has 50% less sugar and calories than regular Orange juice and our Trop50 Apple juice drink has 50% less sugar and calories than regular Apple juice.
For Orange & Mango and Pomegranate & Blueberry we have compared 30 branded and private label regular mixed fruit juices (not from concentrate and from concentrate), including the top 70% selling products in the marketplace that were available at the time of data collection to ensure that our flavours have 50% less calories and sugar than mixed fruit juices. This was last checked June 2013 and will be checked every 6 months going forward.
If you would like further information, please call us on 0800 032 4460 or write to us at the following address: Tropicana, PO Box 6642, Leicester, LE4 8WZ.
We would be very happy to hear from you and answer any questions you might have.